cost sale


What is The Customer Appreciation Sale?

The Customer Appreciation Sale is a chance for customers to buy wine for the same price we pay! The sale happens every year in February (2/5~2/18 this year).


How much will I save?

Every bottle has a different price structure, but a general rule of thumb is that wines ending in “7” (e.g. $12.97) will be discounted by 10-20% (average) or more and wines ending in “9” (e.g. $12.99) will be discounted by 20-30% (average) or more.


How many bottles can I purchase in the Customer Appreciation Sale?

Customer Appreciation Sale bottles are determined by the total wine you purchased* last year:


*Total purchase only includes wine purchase and doesn’t include sales tax, spirits, accessories, gift cards, delivery charges and wines purchased at cost sale. Only purchases under PJ Wine customer account were counted toward the total. Please provide us proof of purchase (store receipts, credit card used, etc.) if you think your total is not correct.


How do I purchase wines during the Customer Appreciation Sale?

All Customer Appreciation Sale purchases must be made during the sale (Sale starts on Monday February 5th, 2024 and lasts until Sunday February 18th, 2024.) To place an order, simply go online and add your “Customer Appreciation Sale” wines to your basket. When you check out, just add the phrase “Customer Appreciation Sale” in the ORDER NOTE box at cart page. WINES ARE NOT AUTOMATICALLY DISCOUNTED. Once we confirm stock and your eligibility you will receive a final discount.  You will receive the correct/final invoice with your delivery. If you are purchasing additional wines besides your Customer Appreciation Sale, please place a separate order for accurate processing.  Unfortunately, we are not able to manually separate your sale bottles and non-sale bottles.  Your order will be canceled if it contains more bottles than what you qualify for. Please be patient and allow extra time for orders to be processed. Once your orders are ready we will contact you via email with the delivery or pickup date.  No same day delivery or pickup.  Again, you will receive an email with a refund notice once your order has been processed.  When you receive your physical order, an itemized invoice will be included with further details.  Please note that all cost sale orders are subject to longer wait times than normal.  


Can I call in or email my order?

Sorry, because of high call volume during the Customer Appreciation Sale, the easiest way to place your order is online. We can’t take orders via email. You can also purchase Customer Appreciation Sale wines in our shop, but you need to bring an email confirmation.


Does free delivery apply to the Customer Appreciation Sale?

No, Customer Appreciation Sale wines do not count towards free delivery. All cost sale orders are subject to a $15 delivery charge despite the total.  However, if you place a separate order of an additional $170 (pre-tax), we will provide free delivery for entire purchase to where we normally deliver.


Are there any limitations on the Customer Appreciation Sale?

Only wines younger than the 2013 vintage are eligible. The Customer Appreciation Sale is for wine only, not for spirits, gift card, accessories, or shipping charge. We reserve the right to exclude certain bottles. Here are the list of items excluded from sales;

  • All wines older than the 2013 vintage (2013 is excluded)
  • All spirits, all accessories, gift card, shipping charge
  • All small size smaller than .750L / big size greater than .750L
  • All sparkling wines from Armand de Brignac, Krug, Louis Roederer Cristal, Luc Belaire, Moet, Salon, Veuve Cliquot
  • Highly rare and allocated wines

You can also check if the wine is excluded from sale by checking the product page on our web store.  If the wine is excluded, it will say "YES" on EXCLUDED FROM SALE.

How long does the sale last?

The sale is two weeks long (2/5 ~ 2/18). You will receive an email in February letting you know how many bottles you may purchase at discounted price and when.


Can I combine or transfer my purchases with another account?

Only one account can be used. The Customer Appreciation Sale promotion is non-transferable. Only wines purchased in the year before the Customer Appreciation Sale count towards eligibility. The Customer Appreciation Sale discounts can not be added to any previous orders.